Writing for beats and writing locally can be a challenge in itself, especially when there is so much that can be written about. The goal of beat writing is to split up roles and responsibilities among a staff, in order to cover a broad array of topics.
Although we are in the digital age, America’s Best Newspaper Writing states that the best practice of reporting on a local level is by using “shoe-leather” to speak to sources. Rather than automatically getting online or on the telephone, “hit the streets, talk to folks about their needs and concerns, listen and learn” (28).
This is a practice that can easily be forgotten in our culture, especially when it’s so easy to jump on the internet or pick up the phone and start making calls. However, in order to be a successful journalist, especially while writing locally, there’s no substitute for knowing one’s audience and the issues and questions they are faced with on a constant basis.
Below are examples of reporters using “shoe leather” to speak to their audience, with the things that matter most to them.
A great example of shoe leather hard at work comes from The New York Times, one of the best places to practice shoe leather journalism! With such a variety of resources in such a confined space, it’s easier (yet still essential) to talk to constituents and sources about issues pertaining to them. Winning the 1998 Pulitzer Prize for Beat Reporting, Linda Greenhouse reported on the United States Supreme Court. By following hot-button issues of the times, including assisted suicide, internet speech, religious rights and racial rights, Greenhouse was able to speak to effectively speak to the heart of her audience, while recounting issues in the Supreme Court in Lehman’s terms.
http://www.pulitzer.org/works/1998-Beat-Reporting
Beat reporting doesn’t always have to have a “just the facts” mentality. In fact, it’s often simply stories that matter to a large audience. Such was the case for Amy Dockser Marcus of The Wall Street Journal. In 2005, she won a Pulitzer for writing about a side of cancer survivors that the public typically doesn’t see, including stories from the family and physician perspectives. Marcus guides the readers “on a carousel, equally conscious of the up-and-down and the journey round” (35). She records the highs and lows of the patient’s lives, and the people affected.
http://www.pulitzer.org/citation/2005-Beat-Reporting
Sometimes with beat reporting, it’s important to uncover myths and stereotypes that have plagued the readers. It’s often pressing issues that the audience has a passion for understanding the truth. Such was the case for Daniel Golden of The Wall Street Journal, who won a Pulitzer in 2004 for uncovering admission preferences given to children of large donors at universities across the nation. Golden plays to his audience and reports on what they want to know, the hallmark of good shoe leather journalism.
http://www.pulitzer.org/citation/2004-Beat-Reporting
Good journalism can lead to change, if the journalist takes the right approach in reporting misconduct and malcontent. In 2001, David Cay Johnston of The New York Times saw a mistake and reported on it in order to make change to benefit society. With loopholes in the U.S. tax code, Johnston wrote articles over a 10-month span documenting these inequities and inquiring for change. He used broad language to cater to his audience. Obviously, everyone isn’t a professional with U.S. tax code language, but Johnston broke it down to make it easy to understand and lead to change.
http://www.pulitzer.org/citation/2001-Beat-Reporting
Beat reporting doesn’t always mean stirring up controversy and making changes happen. Bob Keeler of Newsday wrote an exhaustive portrait of a local Catholic parish and its parishioners in 1996, earning him a Pulitzer. In his stories, Keeler follows the “hour-glass pattern, with the basic elements of news at the top of the story, a transition and a chronological retelling of events” (41). Doing this, he was able to recount the most poignant information to readers on the go. His progressive language and attention to detail brought this parish to life in the minds of the readers.